I
represented Boston Globe Media at the recent Massachusetts Association of
Realtors Conference and Tradeshow in Falmouth.
The Globe helped sponsor this year’s event.
At the
event, I was especially excited and moved to hear Jacqui Webb speak about her experience
at the Boston Marathon tragedy. Jacqui
is a young Realtor whose life abruptly changed that day. I cannot begin to comprehend how brutal her
road to recovery has been. She has had several operations and has been working hard in physical therapy. The shrapnel scars on her legs were prominent as she proudly wore a dress. She said she is not a victim, she is a survivor - inspiring.
While the
Boston Marathon bombings is a footnote to those in other parts of the world, it
remains and open wound in New England; a healing wound that shows the strength
of character of Bostonians.
No story has
ever been more personal for Boston Globe Media to report on than the Boston
Marathon. Boston Globe Media had reporters, photographers and
marketing personnel at the finish line, as well as many employees running the
race. Besides for covering the horrific events, some of our team members were
also some of the first responders.
When people
wanted/needed information about what was currently happening at the finish line
and later during the manhunt, they grabbed their laptops, tablets and smart
phones and went to Boston.com and Boston Globe.com. Our coverage was inspiring. I’m in
sales and take no credit what-so-ever for the fine work done by our newsroom,
but I for one, am incredibly proud to be part of the organization.
A little
info I’d like to pass on ….
Friday - when Boston was in lockdown and the manhunt ended in capture -
was the highest traffic day in the 18-year history of boston.com. Boston.com
had 22 ½ -Million page views for the day alone.
To put that in perspective, when the Red Sox won the World Series for
the first time since 1918, we had 21-Million page views.
In addition,
we took down the pay-wall for BostonGlobe.com and served another 12M page views
for free.
The reason
why we can provide you the audience and environment you need to spread your
business message is because the region turns to us for this type of vital
information. So, as much as I want my
team to help you brand your business and market your listings with Boston.com,
the Boston Globe, Design New England, Globe Magazine and RadioBDC …
Please remember
that you are also supporting our journalistic mission of bringing a world-class
news source to Boston and all of the New England market.
Sandy LeRette – Realtor® ABR – Better Homes & Garden Real Estate / The Masiello Group – 436 Amherst Street, Nashua, NH 03063 cell: (603) 661-7301 email: slerette@masiello.com
Bob LeRette – Div. Sales Manager/ Real Estate – Boston.com & The Boston Globe, 617-929-2104 email: robert.lerette@globe.com
